About Us

“Survival of the Fittest” is the phrase stated in Charles Darwin’s Evolution theory and till today it is applicable in all walks of life. The modern world jewellery selection is changing. People now invest more in everyday jewellery and heavy jewellery purchases are made during weddings only. We at Nitesh Kumar Alok Kumar realised the behaviour of our customers. They are now more prone to buy minimalistic, lightweight, and workwear fashion jewellery. Thus, we are the one-stop sol...