“Survival of the Fittest” is the phrase stated in Charles Darwin’s Evolution theory and till today it is applicable in all walks of life. The modern world jewellery selection is changing. People now invest more in everyday jewellery and heavy jewellery purchases are made during weddings only.

We at Nitesh Kumar Alok Kumar realised the behaviour of our customers. They are now more prone to buy minimalistic, lightweight, and workwear fashion jewellery. Thus, we are the one-stop solution for exclusive, designer, and lightweight diamond and gold jewellery. We established our retail store in 2005 and our customers are very happy with the wide range of jewellery we offer. But times have changed and now we feel a need to set up an online store to serve our customers in a far better way.